The decision to certify two more companies, the Lutz Group and WEMAG, was an obvious one for the Borgholzhausen-based transport equipment manufacturer. WEMAG is a steadily growing trading company in the tool industry that was founded in 1936 and has since grown to five locations in Germany and 190 employees. And the Lutz Group, which has been owner-managed since 1946 and specializes in a diverse range of goods from tools to occupational safety equipment and factory equipment, can also look back on a long history of success with five German branches. "Both groups of companies have developed very well and we have been working with them loyally and in partnership for many years. We are therefore a very good fit in all areas, with a clear focus on quality, expertise and service," says Markus Rehm, explaining the decision.

"This step makes sense for both companies in order to continue to grow together," says Lukas Schmölz, Team Leader Product Management at the Lutz Group. He is convinced that this will not only strengthen the "Lutz" brand itself, but also "the expertise of our trading company and our vision 'Lutz - for high-performance businesses' in the long term." Leander Wrana, specialist consultant for factory equipment at WEMAG, has a similar view. "We are honored and proud to be able to offer our customers added service and expertise," he emphasizes. In addition to the quality of fetra products, Schmölz and Wrana appreciate the manufacturer's competent and fast advice, the simple and clear ordering processes and the well-prepared article and image database.

Both companies have been selling the hand-guided transport devices for many years and also use them for their own internal logistics. As a result, they have first-hand knowledge of their benefits, quality and application characteristics. "The fetra devices are of very high quality and enable fast, ergonomic and safe transportation. They simplify the work processes of our employees and improve our productivity," is Lukas Schmölz's positive verdict. WEMAG's assessment is similar. The company uses fetra products primarily in the logistics center and in the retail store and has had consistently good experiences with them. Leander Wrana: "The devices are ergonomic, robust and easy on the back."

These benefits are also appreciated by customers, from whom, according to Leander Wrana, "there are virtually no complaints." With their inclusion in the competence partner concept, the Lutz Group and WEMAG now have another strong selling point, which they will communicate through various measures on a range of channels. "The competence partner is clearly committed to fetra and identifies itself as a competence partner in its sales activities and in its exhibition, online presence, etc.," says Markus Rehm, explaining the conditions that certified specialist retail partners must meet. Their contact details are also available on the fetra website. Using the search function via zip code, customers can quickly and easily find a trained specialist dealer in their area. "The aim is for the certified specialist dealers to become trained professionals for the sale of transport equipment and to position themselves as specialists for factory equipment," says Markus Rehm.